What is crisis management?
Crisis management is handling the communication and decisions when an incident goes public: clients, employees, press, social media and regulators watching at once.
Silence or a badly delivered message can do more damage than the attack itself. Reputation takes years to build and is damaged in an afternoon.
What's at stake
- Your clients' trust.
- Contracts that depend on your credibility.
- The brand's reputation.
- The communication obligations to those affected and to authorities.
What it includes
- Crisis plan and activation protocol.
- Messages and statements by audience (clients, employees, press).
- Spokesperson and script: who speaks and what they say.
- Coordination with the technical response and legal.
- Communication to those affected and regulators when required.
How we help
- Crisis plan beforehand. Protocol, roles and base messages.
- Activation. When it breaks, the plan runs.
- Messages and spokesperson. One coherent narrative.
- Coordinated communication with technical and legal.
- Closure and reputation. Rebuilding trust.
We set it up beforehand, with a tabletop exercise. When the crisis hits, your team already knows who decides, who speaks and what's said — nothing is improvised in front of the press.
Frequently asked questions
Is this marketing or security?
Both, coordinated. A crisis is managed with communication tied to the technical response and the legal side, not separately.
Do I have to tell my clients about a breach?
Often yes: the GDPR requires notifying those affected when there's high risk to their data. We prepare that message with you.
Do you run a crisis drill?
Yes, a tabletop with management: we rehearse the scenario so the real day isn't the first time.
Do you work with my agency or lawyer?
Yes, we coordinate with your communications team and legal advisors.